ARTICLE: NY Times – ‘How to Succeed’ Revival to Close

May 8, 2012, 7:00 PM
By ERIK PIEPENBURG

The suits at the World Wide Wicket Company are closing up shop. The Broadway revival of Frank Loesser’s 1961 musical “How to Succeed in Business Without Really Trying” will close after its performance on Sunday, May 20, the show’s producers announced on Tuesday. It will have played 30 previews and 473 regular performances at the Al Hirschfeld Theater.

Nominated in 2011 for a Tony Award for best musical revival, the show has been struggling at the box office in recent weeks despite the star power of its leading man, the pop singer Nick Jonas, in the role of the executive J. Pierrepont Finch. Last week the show took in just $367,605 at the box office, or about 26 per cent of its potential gross at the Hirschfeld. It recouped its $9 million initial investment in December.

On Jan. 24, Mr. Jonas took over the role of Finch from Darren Criss, one of the stars of the TV series “Glee.” Mr. Criss performed the show for three weeks at the beginning of January after Daniel Radcliffe, the revival’s original Finch, departed the show in December. A spokesman for the production said that Mr. Jonas’s contract was to have run through July 1.

The news came on the same day that the producers of another Broadway musical, “Leap of Faith,” announced that it would close on Sunday at the St. James Theater.

SOURCE

May 8th, 2012 Author: Kimmy
Category: Article, How To Succeed, Latest News
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5 Responses to “ARTICLE: NY Times – ‘How to Succeed’ Revival to Close”

  1. Jan says:

    So disappointed! I had tickets for the May 23rd performance. :(

  2. Nicole says:

    @Jan that sucks! I didn’t have tickets for any :(

  3. mandy says:

    This sucks, but they have to realize people don’t have money in today’s time. It really is a shame though, and I do believe Broadway should be more affordable. Why not win money in quantity instead of over pricing?

  4. Caitlin says:

    Did you know that Nick Jonas will be at AIDS Walk NY this year? It’s on May 20th in Central Park! He has his own fundraising page and everything! http://bit.ly/awnynickjonas

  5. Alexandra says:

    So I came up with this fantabulously brilliant idea. I’m going to email howtosucceedbroadway@gmail.com (the official email) and tell them that they NEED to NOT do this. It’s just a bad time, and once all the high schools get out, there will be more girls going. Most of the girls at my school who were planning to go were going after school end in June. I feel like june would be the most successful month for the show, because once school is out, it’s MUCH easier to go to a show.

    SO I know it’s kind of… not possible.. but MAYBE I could make them change their minds.

    BUT there’s a bigger chance of having them change it back if WE ALL EMAIL THEM AND TELL THEM WHY IT SHOULD STAY ON.
    so EVERYONE that reads this should do the same. It’s worth a shot.
    and who knows, maybe we’ll succeed ;)

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